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Digital Marketing

Where strategy and creativity converge to drive traffic and increase ROI.

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Discovery

Our in-depth discovery process allows us to uncover client goals and gain an understanding of how our digital marketing services can achieve them. Through this lens, we define objectives, determine audiences, and begin crafting a clear message for your campaign.

Planning

The planning phase of our digital marketing process is designed to solidify our goals, strategy, audiences, and tactics to organize a detailed road map to set the course for our SEO (search engine optimization) and paid efforts.

Execution

We partner with our internal project management, creative, engineering teams, and marketing partners to successfully deliver expert-level social media, email, and SEO strategies with precision and finesse.

“The Mindgrub team has created a truly 'fresh' experience, and their technical depth has been on point. With this partnership, we are really getting the quality we need to scale and grow our digital offerings.”

– Scott Smith, Director of Information Technology at Royal Farms

Learn more about digital marketing

Royal Farms Case Study

The Mindgrub and Royal Farms teams worked together to optimize each touchpoint in their customer experience, from their mobile loyalty app to their campaign branding to their in-store kiosks and beyond.

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44 Ways to Promote Your New Mobile Application

There are over 3.5 million apps in the Google Play store. The Apple app store has 2.2 million. Smartphone users have, on average, more than 80 apps installed on their phones. This includes native apps that come preloaded on some phones, such as Messaging and Mail. With so many apps in the store, and so few being used regularly, it’s no wonder one of the most difficult parts of managing a mobile application is attracting users.

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How to Use Buyer Personas for Your Target Industries

For a marketing and/or sales-driven organization, having a well-developed sense of your buyer personas is essential. Personas reinforce and solidify your segmentation strategy and empower you to craft relevant customer experiences for prospects who mean the most to your business. If your buyer personas are tailored to fit your audiences, your marketing strategy will be that much more effective.

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