Bright ideas and insights
From tech trends to strategy tips, our team shares what we’re learning, building, and thinking about next.
One Customer, Four Days: What EMACS 2026 Taught Us About Earning Trust
What would have changed one customer’s four-day wait? Lessons from EMACS 2026 on utility billing, proactive outreach, AI for reps, and mobile apps.
iOS 27 Changed the Rules for App Design. And It’s Not Just About the Duo.
Apple's iPhone Duo ships October 23 with iOS 27. Here's how to test whether your iOS app fills the foldable screen, and what to do if it doesn't.
Building the Business Case: What a Mobile App Does for Customer Satisfaction
Building the business case for a utility mobile app? See how apps lift customer satisfaction, why they outscore every other channel, and how to…
AI in Restaurants: How Artificial Intelligence Can Serve Real Profit
Front-of-house tech has raced ahead. The kitchen hasn't. See how AI can turn back-of-house chaos into real restaurant profit, per Mindgrub CEO Todd…
Why Government Requests Get Lost and What Actually Fixes It
Government portals aren't the problem. What happens after residents hit "submit" is. See where requests actually break down, and how to fix it.
Building the Business Case: How a Mobile App Creates Financial Value
Where does a utility mobile app create real financial value? Enrollment, payments, avoided costs, and new revenue — with the numbers to prove it.
Why Your Staff Are Acting as “Human APIs”
Manual system-hopping costs healthcare teams time and revenue. Discover how decision orchestration resolves patient requests in ~25 seconds, not…
7 Ways to Turn a Loyalty App Into a Habit-Forming Product
Most loyalty apps get downloaded, then ignored. Discover 7 proven strategies to boost engagement and turn your loyalty app into a daily habit.
Why GEO vs. SEO is the Wrong Conversation: A Deep Dive
Is your site "GEO-ready" for ChatGPT and AI Overviews? An SEO pro breaks down what actually changes, and what's just old best practices repackaged.
Meter to Mobile: Building Your Mobile Application Business Case
Building the business case for a utility mobile app? Start with cost. See how self-service cuts call center volume and how to size the savings for…
AI Theater vs. Operational AI
Some companies generate AI headlines. Others generate margin. Discover why outcomes-first thinking beats chasing AI buzz—and how to make the shift.
Beyond the Star Rating: Managing Your Utility’s Reputation in the Era of AI Summaries
Only 32% of utility apps score above 4.5 stars. See why app ratings now shape brand perception, and 3 tactics that move the needle.