Operationalizing AI in Your Marketing Department
Branddy Spence (Director of Marketing at Mindgrub) shares her “behind-the-scenes” process for building custom brand agents that maintain a consistent voice while eliminating common AI-isms. From the enterprise perspective, Kesha Clark English (Director of Project Management & President of AMA Baltimore) details how organizations like Exelon and BGE are utilizing AI-powered voiceovers and virtual reality to scale internal training and communications. Meanwhile, Shashi Bellamkonda (Principal Research Director at Info-Tech Research Group) provides an analyst’s view on the shift from SEO to GEO (Generative Engine Optimization) and how marketers must adapt to a world where LLMs are the primary researchers for consumers.
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