Bright ideas and insights
From tech trends to strategy tips, our team shares what we’re learning, building, and thinking about next.
Why Government Requests Get Lost and What Actually Fixes It
Government portals aren't the problem. What happens after residents hit "submit" is. See where requests actually break down, and how to fix it.
Building the Business Case: How a Mobile App Creates Financial Value
Where does a utility mobile app create real financial value? Enrollment, payments, avoided costs, and new revenue — with the numbers to prove it.
Why Your Staff Are Acting as “Human APIs”
Manual system-hopping costs healthcare teams time and revenue. Discover how decision orchestration resolves patient requests in ~25 seconds, not…
7 Ways to Turn a Loyalty App Into a Habit-Forming Product
Most loyalty apps get downloaded, then ignored. Discover 7 proven strategies to boost engagement and turn your loyalty app into a daily habit.
Why GEO vs. SEO is the Wrong Conversation: A Deep Dive
Is your site "GEO-ready" for ChatGPT and AI Overviews? An SEO pro breaks down what actually changes, and what's just old best practices repackaged.
Meter to Mobile: Building Your Mobile Application Business Case
Building the business case for a utility mobile app? Start with cost. See how self-service cuts call center volume and how to size the savings for…
AI Theater vs. Operational AI
Some companies generate AI headlines. Others generate margin. Discover why outcomes-first thinking beats chasing AI buzz—and how to make the shift.
Beyond the Star Rating: Managing Your Utility’s Reputation in the Era of AI Summaries
Only 32% of utility apps score above 4.5 stars. See why app ratings now shape brand perception, and 3 tactics that move the needle.
Turn Your Registrar’s Office Into a Decision Engine
Transfer credit delays cost students $41K and cost you enrollment. See how higher ed institutions are replacing manual workflows with connected…
The Future of AI Interfaces: Beyond Just-In-Time Video
Will AI-generated video replace user interfaces? Not quite. Learn why the future of AI UX is multimodal, adaptive, and designed for human memory and…
Website Accessibility Is No Longer Optional: What Education Leaders Need to Know Before April 2026
Colleges and universities face new ADA Title II accessibility deadlines in 2026 and 2027. Learn what WCAG 2.1 AA compliance means and how…
3 Questions Every Healthcare Leader Should Ask Before Building AI Solutions
Why do some healthcare AI initiatives scale while others stall? It comes down to three critical questions asked before development begins.