Your 2025 Utility App Playbook Is Here
Utility customers expect more from their mobile apps than ever, and the gap between being a trailblazer and playing catch-up is widening.
“Mobile technology evolves fast and so do user expectations. [...] Older apps may suffer from outdated architecture, missing key security features, difficult and expensive maintenance, and usability challenges as accessibility and device standards evolve.”
Account Director, Energy and Utilities
Sneak Peek: Secrets Behind Winning Utility Apps
Our analysis revealed specific strategies that help apps achieve strong iOS and Android store ratings and even stronger customer adoption. Here are a few insights from our free report:
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Target the Right Rating
Industry averages aren't enough to stay competitive. While most utility apps average 3.81 stars on Apple and 3.82 on Google Play, market leaders like ConEd, Eversource, LG&E KU, and others listed in the report consistently maintain ratings above 4.7 stars.
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Master the Update Strategy
The sweet spot for user satisfaction is 5-10 meaningful updates per year. Our data shows that apps with consistent update schedules significantly outperform others. Success isn't about update frequency, it's about delivering meaningful value with each release.
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Quality Drives Adoption
Higher ratings create a powerful cycle of increased downloads and market visibility. Apps maintaining 4.0+ star ratings consistently achieve 100K-1M downloads, while lower-rated apps typically reach fewer than 50K downloads.
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Don't Get Left Behind
See the additional mobile app strategies top utilities are using to win customer satisfaction by downloading the full report.
