VidCon is a content creator-focused conference hosted across the country. One such conference was hosted in Baltimore, Maryland from September 28th to October 1st, 2023. There you’d find the latest and greatest in streaming creativity, innovation, influencers, and more.
Visit Baltimore—an organization that promotes tourism in the area—was in attendance. As one of Mindgrub’s longstanding clients, they asked us for something fun and locally inspired. A fresh take on an old classic: a maze game.
Maze games were popularized in the ’80s and ’90s, filling arcades with pixelated characters running around mazes eating tokens, and avoiding enemies. That perfect blend of low-res nostalgia and addictive playability captured the heart of Visit Baltimore’s goal: to give the crowd of YouTubers and streamers another fun and interactive reason to love Baltimore.
For the game to be effective, it needed to fulfill several requirements: First, it needed to be mobile-friendly as well as a booth feature, since the crowds at VidCon would be circulating. Secondly, it had to feel Baltimore-specific and give a sense of the city’s unique charm and offerings. Thirdly, it had to make a splash.
“Our aspiration is that the game, coupled with social media interactions, will inspire players to delve deeper into Baltimore, enticing them to return and explore more in the future.”
—Bridget Weininger, Visit Baltimore’s Senior Director of Marketing for Trade and Experiential