Price Modern
For over 120 years, Price Modern has designed thoughtful and functional workplaces that shape how people feel. For years, though, the company’s own website didn’t reflect that expertise. It was outdated and thus out of step with a brand backed by over a century in business.
Together, Team Mindgrub and Price Modern turned an aging site into a strategic digital asset designed to earn trust, showcase real work, and independently support sales long after launch.
The Opportunity
The old website was a known pain point for employees, partners, and clients alike. The Price Modern team was already tackling a full brand refresh, which made the need for a new website undeniable. The two projects happening simultaneously meant the timing and stakes were top of mind. The new site needed to launch in lockstep with the brand rollout, or the relaunch would land on a website that undercut the very repositioning it was meant to support.
Beyond a fresh coat of paint, the project required a total digital transformation. New information architecture, a new design system, and new development. Specifically, the redesign needed to:
- Bolster the brand’s positioning as an industry leader
- Showcase a brand-new visual identity with a clean, modern aesthetic
- Deliver a strong experience across devices, meeting modern buyers where they actually conduct research and make decisions
- Make products and services easier to discover, without losing the high-touch, collaborative feel that clients have come to expect from Price Modern
- Free internal teams to manage and update content without routing every change through a developer
Price Modern chose Mindgrub for our team’s proven ability to combine strategic thinking, user-centered design, and enterprise-grade web development, knowing that’s exactly what a full digital overhaul like this demanded.
A Strategic Approach
Before any building began, the Mindgrub Team crafted a strategic and structured roadmap all project stakeholders could rally around.
-
1. Discovery and audit.
Mindgrub started with a discovery workshop, a technical assessment, and a full content inventory, paired with an SEO audit, to understand what was and wasn't working on the existing site.
-
2. Personas and information architecture.
Mindgrub built user personas and a new information architecture that reorganized the site around how Price Modern's customers actually think: what they need to find, how they compare manufacturer partners, and how they decide who to trust with their next space.
-
3. Design
Over five rounds of wireframes and visual design, Mindgrub translated Price Modern's refreshed identity into a digital experience with the same quality, creativity, and professionalism as the physical spaces the company builds — large-format imagery, streamlined layouts, and content structured to tell a real story instead of listing services.
-
4. Development
Mindgrub built the site on a WordPress CMS, configured so Price Modern's internal team could manage and update content independently, without developer support for routine changes.
-
5. Launch, training, and handoff
Mindgrub handled the technical details of go-live — redirecting legacy pages, configuring hosting, and stabilizing the new site — then trained Price Modern's team on the CMS so they could run it themselves from day one.
Where Form Meets Function
A well-designed room only works when form and function move together, and the same held true for the website. Every piece of the redesign needed to look the part and work just as hard. Here’s what Team Mindgrub built to make sure it did:
“Our previous website just wasn’t telling our story anymore. It was difficult to navigate and didn't reflect the quality of our brand and services we strive to deliver to our clients. Mindgrub helped us transform our digital presence, creating a website that is modern, intuitive, and representative of who we are as a company.”
