Bright ideas and insights
From tech trends to strategy tips, our team shares what we’re learning, building, and thinking about next.
Agent Experience: The Case for Content Design in the AI Era
AI agents are changing how users interact with websites. Learn how Agent Experience (AX) differs from traditional SEO, why zero-click search matters…
The Answer Era, Part 2: The Great Google Reset of 2025
Google's September 2025 spam update changed SEO forever. Learn how the 100-result limit, AI content crackdown, and bot verification affect content…
The Answer Era: Google’s 2025 Core Update & What it Means for Search
Google Search is evolving fast. Explore the July 2025 core update, understand zero-click searches, and learn how to stay competitive with new SEO…
How will ChatGPT Search and AI affect your SEO strategy?
Let’s get this out of the way: This is not an article about how to use AI to improve your Search Engine Optimization. Tons of content creators have…
Google’s 2023 Algorithm Loosens on AI and Tightens on Content Refreshing
If you’re a content strategist, an SEO specialist, a marketer, or anyone involved in your business's online presence, you know Google’s algorithm can…
Tips for Migrating Content Off of Your Legacy CMS
Try to remember the last time you updated your content management system (CMS). Has it been a while? If that’s the case, you might be feeling the…
Why Your Website Project Needs a Content Strategy
Thinking about leaving content strategy off your website project's scope? You might pay more for it in the long run. The reality is this: you waste…
6 Ways Your Website Design Impacts SEO
Raise your hand if, as a marketer, you’ve been handed a fully-designed website and asked to “do SEO” to it. It’s safe to say that the person who…
How a Robust Content Strategy Can Drive Revenue Growth [Case Study]
Creating content for your company’s new or redesigned website might seem like a relatively straightforward task. But when you finally start the…
Do You Need an SEO Audit?
To determine if you should implement a Search Engine Optimization (SEO) audit, ask yourself these questions: Are you about to redesign your…
Digital Marketing Strategy: 3 Ways Content Can Help
By now, we’ve all heard the cliche “content is king.” But why does it deserve the crown? In order to better understand the dynamic between content…