Bright ideas and insights
From tech trends to strategy tips, our team shares what we’re learning, building, and thinking about next.
Loyalty on the Menu: Atlas Restaurant Group’s Recipe for Digital Success
Imagine transforming a single ice cream stand into a culinary empire spanning 51 restaurants across multiple cities. Sounds like a recipe for…
An AI-Powered Campaign for an AI-Powered Event
You can hardly escape the headlines about AI’s promise to revolutionize the way we work. By now, most of us have dabbled in conversations with…
Figma: Fad or Future? An AIGA Baltimore Event Recap
Mindgrub partnered with AIGA Baltimore to design the concept for their annual Design Month. The theme, Designing Life, focused on bringing positivity…
How to Use Google Business Profiles for Higher Education
Are you looking to improve your school’s online presence? Do you want students to find your institution quickly and easily? Then it’s time to tap…
5 Questions to Ask When Building a Sub-Brand Strategy
On the surface, increasing the size of your brand ecosystem might seem like something that comes naturally with growth. It’s not illogical to think…
7 Ways to Use Social Media Creatively in 2022
Like it or not, social media is here to stay. As of early 2022, penetration in the market stands at 58 percent, with numbers expected to increase…
44 Ways to Promote Your New Mobile Application
There are over 3.5 million apps in the Google Play store. The Apple app store has 2.2 million. Smartphone users have, on average, more than 80 apps…
Differentiating Your Cybersecurity Brand
Even though there is a trending increase in security spending,
What is Brand Governance? 5 Principles for Managing Your Brand
Your brand. It’s more than just a logo, colors, or a design system. Like identity, your brand is a combination of your organization’s expressed…
Building B2B Brands that Inspire Customer Loyalty
When we think of “brand loyalty,” we often think of it in terms of consumer goods and services - B2C. That’s for good reason: 82% of U.S. adults…
4 Ways to Give Your Health and Wellness Brand a Boost
Do you have a phenomenal health or wellness product or service, but are struggling to get the word out? With so many options available to consumers…
3 Great Examples of Brand Storytelling at the 2018 Winter Olympics
The use of events to generate brand awareness has increased a lot over the past decade. Gone are the days where “branding” was merely the logos you…