Bright ideas and insights
From tech trends to strategy tips, our team shares what we’re learning, building, and thinking about next.
What 80 Utility Apps Taught Me About What Your Customers Actually Want
Mindgrub's Laura Gousha analyzed 80 utility apps to reveal what separates 4.7-star performers from the three-star trap. Discover the strategies top…
Your Users Just Upgraded to iOS 26
iOS 26 redefines mobile apps with Liquid Glass UI, privacy-first AI, and faster dev cycles. See how to future-proof your app experience now.
Why Utilities Need a Mobile App Refresh in 2025
The Top 5 Utility Mobile Application Trends to Watch Imagine it’s February 11th, 2021 in Texas and you’ve woken up to the first day of a…
Webinar: Your Guide to Building an Impactful Utility Digital Experience Roadmap
Utility customers are demanding more than ever—smarter solutions, greener energy, and seamless digital experiences that meet them where they are. To…
Customer Service Trends for Energy and Utility Companies
Recap CS Week with Mindgrub In this webinar, Susan Adam, Owner of Strategic Solutions Applied, and Mindgrubbers Rhonda Saffron, Andrew Dalton, Jason…
Why Your Utility App Needs a Mobile-Optimized Outage Map
It comes as no surprise that mobile internet usage has been (and continues to be) on the rise. Mobile devices drove 61% of visits to U.S. websites…
Driving awareness of utility mobile applications [webinar recap]
For the past several years, it’s been widely documented that customers who engage with their utility through digital channels are more satisfied with…
Driving Utility Customer Engagement With Distributed Energy Resources (DER)
Distributed Energy Resource (DER) technologies such as fuel cells, load reduction systems, and others, are an essential component of the smart grid…
Why Every Utility Needs a Mobile Application
Utility companies and their customers’ needs are ever-evolving. In order to exceed rising expectations, utility companies must strive to maximize the…
Mobile App Gamification: Aligning Energy Efficiency Goals with Interactive Customer Experiences
Utility companies across the country are looking for creative ways to slow the growth in energy consumption, support residential customer cost…
Why Home Energy Audit Programs Should Go Virtual – and Mobile
The COVID-19 pandemic has forced us to change how we work, learn, and play. For many of us, our homes have become the epicenter of everyday life. The…
COVID-19 Communications Strategies for Utilities
As millions of U.S. households face power shut-offs this summer in the midst of the COVID-19 pandemic, there is a growing concern amongst customers…