Matt Sutherland
Agent Experience: The Case for Content Design in the AI Era
AI agents are changing how users interact with websites. Learn how Agent Experience (AX) differs from traditional SEO, why zero-click search matters…
The Answer Era, Part 2: The Great Google Reset of 2025
Google's September 2025 spam update changed SEO forever. Learn how the 100-result limit, AI content crackdown, and bot verification affect content…
The Answer Era: Google’s 2025 Core Update & What it Means for Search
Google Search is evolving fast. Explore the July 2025 core update, understand zero-click searches, and learn how to stay competitive with new SEO…
Beyond the Prompt: What AI Design Tools Need to be Successful
AI design tools promise speed, but cracks appear when prompts can’t deliver polish. The real opportunity lies in blending AI with traditional…
How will ChatGPT Search and AI affect your SEO strategy?
Let’s get this out of the way: This is not an article about how to use AI to improve your Search Engine Optimization. Tons of content creators have…